Poggenpohl first among German kitchen brands
According to a survey undertaken by Brand Rating on behalf of Wirtschaftswoche magazine, Poggenpohl ranks sixth among the top 30 German premium brands, making it the highest-ranking furniture brand in the country.
According to the magazine, "the kitchen company has advanced through its consistent brand policy to the top of the ranks of German luxury brands." As one of the top ten, Poggenpohl is surpassed only by the following brands: A. Lange & Söhne, Maybach, Glashütte, Porsche and Wiesmann.
"We are proud of this rating because it confirms that our business model is consistently oriented towards the premium segment," says Poggenpohl's managing director Elmar Duffner.
Specialists at the Brand Rating agency survey a total of 100 luxury brands in Germany every two years in order to draw up a ranking of the 30 top brands. The factors investigated include price level and brand appeal. The luxury brands are additionally evaluated in 150 expert meetings.