Marbodal Studios now in several Mio furniture stores

A Marbodal Studio is a highly designed and compact 200 square metre area that first opened in Mio furniture outlets in Frölunda and Mölndal, near Gothenburg, in June. A third studio will open in November in Karlskrona, about 350 km away on Sweden's southeast coast. The studios include three styles: Cottage, Classic and Modern.

"We've had several contacts with Mio over the years, and this time we really found each other," says Rune Stephansen, General Manager of Marbodal. "We reached an agreement with Mio for a new shop-in-shop solution back in December 2009. The launch was successful and we'll continue to expand it to other Mio stores."

Under the agreement, Marbodal negotiates space with Mio shops and franchise owners around the country. But the studio concept – put together with broad input from a large Marbodal team – can also stand on its own.

Because of the compact design of the studio, Marbodal chose to narrow the choice of appliances to the Husqvarna brand. It fits well with Marbodal, and having a single focus makes it easier for customers to come to a decision.

"There is also a message behind our three brand approach for the Swedish market," adds Stephansen. "Mio, Husqvarna and Marbodal are all excellent and well regarded Swedish brands that work together and support each other well."