Published: 16 Sep 2015

New online drawing tool

Nobia has launched a drawing tool for HTH in Denmark that enables the customer to design and buy their kitchen online.

With the new drawing tool the customer can create their design online, and then buy the products via the HTH web shop. Or they could book a meeting, sharing the design details with their chosen store.

Lars Bay-Smidt, Managing Director for Nobia Denmark, comments:

"The launch of the drawing tool is an important milestone for HTH. In January we launched e-commerce. Now with the launch of HTH SmartDesigner we are truly changing the way that consumers can shop for kitchens."

Kim Lindqvist, EVP and Head of Digital and Media Strategy:

"Empowering the consumers to participate in the kitchen design process through intuitive online drawing tools is central to our strategy. We believe that this drawing tool is among the most intuitive and consumer friendly drawing tools available today in the market which gives us a strong competitive advantage."