Nobia starts selling DIY kitchens in Finland

In mid-June, Nobia's Finnish subsidiary Novart will start selling flat-pack kitchens under the name "Netto-keittiöt" (Net kitchen). The first store will open in the Helsinki area and will be followed in the second half of 2005 by a store in Lahti. There are plans to open around a dozen stores throughout Finland over a five-year period. The stores will have a floor area of 500-700 square meters.

 

Novart has sold fitted kitchens for some years under the Petra, Parma and À la Carte brands and has a market share in Finland of around 30 per cent. The Finnish kitchens market is estimated at EUR 250 million in producer prices, of which flat-pack kitchens account for an estimated EUR 35 million.

 

"This is part of Nobia's multi-channel strategy of reaching customers with a range of brands, through different sales channels, thereby achieving broad market coverage," says Fredrik Cappelen, President and CEO of Nobia. "We already sell flat-pack kitchens in the UK, Denmark, Norway, Sweden, the Netherlands, Germany and Austria and now it's time for Finland."

 

 

 

 

Nobia AB

16 June 2005

 

 

For further information:
Fredrik Cappelen, President and CEO, Tel. +46 (0)8 440 16 00